At CEA Staffing we have provided field managers, tour managers, bilingual brand ambassadors, trade show models, promotional models, baristas, servers, and CDL drivers for clients like Coca-Cola, Dr. Pepper, McDonald’s, Adidas, Levis, LIV Golf, Dos Equis, Heineken, and Busch to name a few. At the core of every successful experiential marketing campaign lies a well-coordinated and reliable team. Our staff has experience in all aspects of events and promotions including tours, trade shows, festivals, concerts, liquor promotions, and many more! In this blog, we will discuss CEA Staffing’s experiential marketing capabilities and why brands big and small look for us for staffing and activation execution!
To start let’s define experiential marketing; also known as engagement marketing or event marketing, as an interactive approach that allows brands to immerse their audience in a memorable experience. This method moves beyond traditional advertising, by encouraging participation, creativity, and a sense of community. From pop-up events and live demonstrations to interactive installations and product launches, experiential marketing brings brands closer to their customers! Memorable experiences create a buzz that extends beyond the event itself. Attendees are likely to share their experiences on social media, amplifying the reach and visibility of the brand. Satisfied attendees become brand advocates, sharing their positive experiences with friends and family, leading to organic word-of-mouth marketing! Hosting experiential activations can create a waterfall of conversation and build a positive buzz about your event that outlasts typical marketing efforts like commercials or digital marketing campaigns!
Now, what separates CEA Staffing from other staffing agencies? CEA Staffing has been providing extraordinary services for 15 years now! We were founded by a former brand ambassador who understands exactly what brands look for when they hire ambassadors and our organization strives to provide the highest quality staff that are passionate about the work they are doing! We have worked with a variety of brands from diverse business sectors and understand what it takes to make an event successful. For example, this past weekend our Washington DC ambassadors worked with IHG Hotels to host a Leagues Cup After Party! Our ambassadors checked in attendees, managed a fun and interactive game area, and even helped run a photo opp to ensure that attendees left the event with many Instagram-worthy photos!
We take the time to communicate with brands and our brand ambassadors to ensure that every detail is ironed out before the start of an event. At CEA, we are in direct communication with our ambassadors and the client, so we can ensure that everyone is on the same page and understands expectations before the event occurs. Even during the event, ambassadors can reach out to our team for any clarification or assistance! And following an event, we offer a survey for our brand ambassadors and clients to take to inform us about what worked and what didn’t so we can learn and grow from every experience! We also provide detailed reports for clients so they are well informed about what our ambassadors thought about the activation as well!
At CEA Staffing, we continue to learn and grow with every activation or event that we host. Which has led us to become one of the leading staffing agencies nationwide! To learn more about our various services and contact us check out our website. Please visit our social media HERE!