Since the pandemic, many brands have had to think outside the box and find ways to safely execute events in light of covid. Scientists say that when given the opportunity, choosing to be outside is safer than being inside. And so with that information, brands have begun to create more and more outdoor and drive-in events as they can be a safer way to bring people together and maintain social distance. Take Keith Urban and his team for example. 

The event industry is hopeful that we will all be able to get back to executing events in a new way. Things will obviously look, feel, and even sound different. And were taking notes on how to do this from event producers from one of the biggest events of the year!