CEA has always stood for Creative Event Additions. It started as a broader idea. A way to support brands not just through staffing, but through people who bring experiences to life. That thinking still drives everything we do. Our new logo reflects that clarity. CEA. And the period is intentional. It represents a belief that no matter how much technology advances, human connection cannot be replaced. AI can assist and enhance, but it cannot replicate real presence, real energy, and real interaction. That is where CEA stands. As we continue to grow, we’re focused on expanding how we connect brands with people in ways that create more meaningful, experience driven moments. The period is a reminder of that position. Clear. Confident. Grounded in what matters. More to come.