How to make sure your next trade show is a success! 9 months ago

CEA wants to make sure your next trade show is a great success. As you may already know, hiring a trade show model to assist with lead generation, crowd gathering, and demonstrations is one way to help guarantee you get an exceptional amount of leads. But we found some other tips to make sure your event is AMAZING and worth every penny. Check out the list below and make sure you are on the right track to a GREAT show!

1) Hire a CEA booth hostess/trade show model! =)

As mentioned above. Our trade show models are an asset to any show. They help bring your booth to life and offer assistance when you may not be available to attend to someone. You wouldn't want to miss out on a possible sale! Our trade show models will help get you that sale or lead! They can assist with demonstrating your products, providing attendees with information about your company, and they make your booth look that much better!  

2) Set clear goals for your trade show participation.

What do you want to get out of it? Do you expect to sell a particular amount of inventory at trade shows, or expect to become known to a certain number of wholesale suppliers? Are you focusing on promotion or hoping to launch a new product?

You can have more than one goal, of course, but the point is that you need to be clear about what your participation in trade shows is going to achieve.

3) Research trade shows.

You need to choose the trade shows that will give your business the best return on investment in terms of your goals. If your goal is on-site sales, having a booth at that big splashy trade show where your trade show 1 display is one of a dozen that sell similar products may not be the best choice.

You want to choose trade shows that best target the audience that you want to reach, and best suit your participation goals. Find out what the particular trade show's objectives are, and investigate and evaluate the trade show's audience.

4) Once you've chosen particular trade shows, plan your budget and book your space.

Find out everything you can about your space, including where it is on the floor, what kind of other trade show displays will be around it, whether it's a high traffic or low traffic area, and the physical conditions of your trade show display space, such as lighting.

5) Plan your trade show displays in terms of your audience.

Who is it that you're targeting with your trade show displays? Retail customers? Wholesale buyers? Other businesses in your industry? Different audiences "shop" trade shows differently, and have different needs.

6) Advertise in advance.

Put the word out that you're participating in a particular trade show by inviting your clients, customers, suppliers, and other contacts to attend the show. (Be sure you give them all the details, such as your booth number.) If you have one, be sure to advertise your coming trade show attendance on your website as well.

So now you're ready to attend that trade show – almost. The next stage of trade show planning is to figure out how to put together a trade show display that will pull and impress the audience you want to attract. Below are pics of some displays that will help get those creative juices flowing. Good Luck!!

Check out the profiles of some of our trade show models across the states.

Chicago Trade Show Model Anastasiya

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Los Angles Trade Show Model Tova

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San Diego Trade Show Model Lisa

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Las Vegas Trade Show Model D'Layne

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Orlando Trade Show Model Yuliana

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Lead Generation * Crowd Gathering * Demonstrations * In-Store Demos * Street teams * Brand Ambassadors * Event Models Registration Liquor Promos * Bartenders * Bilingual Brand Ambassadors * Golf Tournaments * Nationwide Event Staffing

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